It is therefore important that you measure the right things if you have to understand how effective your SEO strategy is. Still, with the seemingly vast array of metrics that are out there, which ones are good for tracking? It is now time to discuss the key areas on how to measure your results and the most important SEO KPIs: Ready to dive in?
This is basically people who visit your website by themselves, not through a paid advertisement, or sponsor link. It is an exact measure of the kind of traffic your SEO efforts are creating for your business in terms of prospective buyers.
This position also indicates that the number of visitors from organic search is gradually rising, proving that the website is gradually gaining better ranking on search engines rather than relying on paid traffic.
Optimize for relevant keywords: Always optimize your copies for the terms that customers use when searching for your products or services.
Create high-quality content: Create the blog posts, guides, and other materials that your audience is looking for.
Improve your website's user experience (UX): It also helps to have a good structure, fast loading, and mobile responsiveness of the site, which makes the visitors linger – all these factors can improve rankings.
The bounce rate shows how many visitors enter your site and then leave after only one page has been viewed. A high bounce rate means user may not be finding content they need and can become dissatisfied with website.
Possible reasons for a high bounce rate include lack of appealing or related content, poor site layout, and long loading time of the page.
Enhance page load speed: A slow website can be quite irritating to users. This is important and to do this Google PageSpeed Insights can be used to find out areas that need to be worked on with regards to speed.
Provide engaging, relevant content: It is crucial to take into account what a specific audience is looking for when they come across the site and its pages.
Improve site navigation: Make navigation a primary focus using a menu and internal links so that the reader is able to get what he or she is looking for effortlessly.